HEALTH & FITNESS FESTIVAL
Client
City of Surfside/Miami Dade
Sponsors
President’s Council on Physical Fitness, Miami Heat, Costco, Island Fitness…
Mission
Produce the first Health & Fitness Festival, to inspire children, adults and seniors to take care of their health.
Concept
A stage, in the middle of the street, welcoming throughout the day a variety of fitness workshops.
Trainers and public on stage, exercising. from Boot Camp for teens to Capoeira, aerobic for seniors…Free consultations: doctors, chiropractors, nutritions specialists, Florida Department of Health…
Social Responsibility approach
Provide free health and fitness advice, and offer a “hands-on” approach to children and adults on simple and enjoyable fitness solutions.