ECLIPSE 99

/in

Nominated Event of The Year.

A major road show 2 months before the Last Solar Eclipse of the Millennium to inform the public and the media about the Eclipse and its dangers.

Concluded, on the day of the Eclipse, by a concert with half-a-million spectators !

Clients : Minister of Health – Astronomers Association

Sponsors
Kraft Foods, Guilbert ( office depot), Xerox, Casterman (tintin), Champagne Pommery, Smart (Merecedes)

Institutional Partners
French Presidency, Ministries of Health, Education, City of Rheims…

Mission
Because of the terrible risk of becoming totally or partially blind when observing a Total Solar Eclipse, mobilize the media to get the information out to the French public, since this would be the most observed eclipse in History.

Social Responsability Approach

  • Train Eclipse 99 : 25 days road show in France, welcoming over 150,000 visitors on-board, in a different town each day.

  • On August 11, D-Day, public was informed and channelled thanks to a spectacular concert by world famous Diva Jessye Norman, singing the rebirth of the sun in front of the Rheims Cathedral.
    Concert, attended by a crowd of more than half-a-million, was viewed by more than 9 millions viewers on TF1 ( one of the year’s best audiences)  !